Concept, copywriting , storytelling, production

Röhsska Museum of Design and Art aims to show you what good design really is. With the new identity we wanted to challenge that. The campaign Design is everywhere shows four ordinary persons talking about their favourite object in a heart-warming and unpretentious manner. The campaign is available on social media, on public transportation and magazines all around Sweden.

Client: Röhsska Museum of Design and Craft
Agency: Aoki
Area: Concept, Copywriting, Storytelling, Production
Photo: Malin Ingrid Johansson